Beyond the 4 Ps

On a more strategic approach to competitive marketing success.Marketers will consciously build and allocate resources, relationships, offerings and business models that other companies find hard to match.

This does not mean the four P approach is dead, simply ====Resources==== Companies with a of resources than their competitors will have an easier time competing in the marketplace. Resources include: financial (cash and cash reserves), physical (plant and equipment), human (knowledge and skill), legal (trademarks and patents), organizational (structure, competencies, policies), and informational (knowledge of consumers and competitors). Small companies usually have a harder time competing with larger corporations because of their disadvantage in resource allocation.
in life, is based on the relationships you have with people. Marketers must aggressively build relationships with consumers, customers, distributors, partners and even competitors if they want to have success in today's competitive marketplace. There are four type of relationships 1)win-win 2)win-lose 3)lose-lose and 4)compromise