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Training Material on Marketing of Technological Innovation (MIB/MBA Paris Dauphine- SF State University)

By Yann Gourvennec

How to outsource your sales lead managementBy M. H. "Mac" McIntosh

The ICT Marketing Dossier

By Yann Gourvennec





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Mktg & Innovation

9 years after Visionary Marketing, here is our new Marketing dossier on the Marketing of information and communications technology (ICT) products and services. Please note that this article is published in installments:
TABLE OF CONTENTS


Download the 'ICT Marketing Dossier' click Here!







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Of Networks and Men: Informal Social Networks & Post-Modern Management

Marketing Toolbox
Free books
Internet Surveys
Questionnaire design
3hr Ppt Presentation

by Yann Gourvennec2005


TABLE OF CONTENTS
(I) A necessary evil?
(II) Man designs technology which changes Man
(III) Elective tribes as a sociological driver
(IV) The LinkedIn example and FoAF model
(V) The end of authority as we knew it
(VI) The far side of informal networks
(VII) The far side of informal networks (2)
(VIII) The far side of informal networks (3)
(IX) Of networks and men


Download 'of networks and men' click Here!


Beyond Marketing, in praise of 'Societing'

by Cova, Badot & Bucci2006






A R T I C L E S

Turning B2B Leads Into Sales2006
Could a Wiki web spice up your Marketing strategy?October, 2005Wiki webs are this new fangled way of collaborating online. Would you be able to use them for business purposes?
Future Propects for Marketing ProspectiveSeptember, 2004 one of our CRM experts evaluates whether Prospective and Marketing could work hand in hand in order to produce better results.
Lost In Translation? How to Get Your Marketing Message To International AudiencesMay, 2004 Did you know that only 28% of the entire European population can read English? This means that if you want to sell your products and services to these markets, you will need to be able to communicate effectively in their languages.Cooperative Computing: The Fellowship of the GridSeptember, 2003 Think of millions of Personal Computers accumulating their aggregate power on the same task. That will give you a glimpse of the quake taking place in the computer industry these days.
French DTTV : An overview of the year ahead By Serge Henri Saint Michel January, 2003France is still thinking about DTTV, unlike other countries such as the UK, Spain and Sweden who have already launched it. by Serge-Henri Saint-Michel.
Consumer Trends Across Europe (and the World)November , 2002Michael Willmott is the founder of the Future Foundation. Established in September 1996, the Foundation is a future focused, independent think-tank. This presentation emphasizes the need for firms to look at becoming citizen brands in order to better face today's consumers' postmodern expectations. A must-read for those into postmodern buyer behaviours and trends.
Netscape, post-mortem of a Marketing failureSeptember , 2002For the Netscape afficionados who were eager to be able to choose their own browser, AOL's announcement that they were relaunching the world's former preferred browser sounded like really good news. Except that the product is not really up to scratch yet... Let us delve into what we have to call a Marketing Strategy fiasco with a comprehensive study of the Marketing Strategy of the Mountain view company

Mission Critical 2000"ERP's promises and limitations as a differentiation factor" is a critical though benevolent look at T.H. Davenport's book on implementing ERPs

Index of our articles...
Archives...
R E S E A R C H

In Search of Business ValueOctober, 2005
The Powerpoint Disease: Glitz over ContentJuly, 2004 The “powerpoint syndrome” is a well known disease, clearly diagnosed in a variety of analyses of corporate efficiency and communication.
How to Conduct Strategic AssessmentsMarch, 2004This methodology enables you to assess the current strategy of the organisation you are working with. You may use it for pure strategic purposes or as a means to elicit the current strategic context of the implementation of a future Marketing Information System.
Information Tracking in the Information Age (2003 version)November, 2003 Even if it is still early days to replace all your information sources by the Internet, one can surely rate the Internet as the best place to start when you want to launch a Marketing Intelligence campaign.BOX A: TOOLBOXBOX B: RECOMMENDATIONSIT Does Not Matter or Does IT, Really?September, 2003 A summary of Nicholas Carr's article on the 'commoditisation' of IT. In Nicholas Carr's opinion, IT has become an infrastructural technology and his comparison of the 1860's and today's IT crisis is compelling. A few links within this page will echo - or sometimes contradict - some of Carr's conclusions.
Consuming Napster as a GiftJune, 2003Napster has highlighted the strange behaviour of a vast category of Internet 'consumers'. This strange behaviour stems from the notion of 'gift', as shown by Pohlmann & Giesler, but also from a strong postmodern cultural background. [article available in html or pdf format]
Online Marketing Research2000-2002This survey methodology is aimed at helping those who wish to set up a survey online and don't know how to do it. This methodology is fuelled by real-life examples and it has been part of the ESC Lille Business School 'Direct Marketing' post garaduate curriculum in 2001 & 2002.
Information Tracking2000Here is a complete "nodal points" methodology describing how, with care and method one may find valuable information on the Web.
Tribal MarketingSpring 2001Bernard Cova is the Well known Marketing expert of Tribal Marketing. In this fundamental piece of Marketing literature, he opposes traditional one-to-one Marketing approaches with more thorough and plausible Tribal Marketing approaches, inspired by true sociological work by Postmodern Sociologist Michel Maffessoli
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